Your first taste of Fanta's latest flavor is on them ... at least when you pick up a magazine that features one of their edible ads. The advertisement urges readers to try Fanta's new extra-orangey flavor "right now" by tearing off a piece of the print ad and consuming it. The entirely-edible ad, conceptualized by Ogilvy One, Dubai, helps people truly understand the product's difficult-to-describe flavor.
But their current claim to have "The World's First Tasteable Print Ad" may not be as easy to substantiate as its claims of delicious flavor. According to Buzzfeed, Volkswagen debuted an edible print ad in 2011, asking readers to "eat the road."
Whether or not Fanta's tasteable advertisement was the first, it is definitely one of the most memorable ads we have seen in a while. Check out the slideshow above to see some of the most memorable food advertisements on television.
Image Credit: Fanta