Kitchen Daily 6/24/13

A new burger's coming to town with buns blazing.

In a twist of events, fast-food chain Wendy’s launched their long-rumored Pretzel Bacon Cheeseburger, a premium burger served on a toasted pretzel bun, today. The $4.69 burger includes cheddar cheese, thick-sliced bacon and smoky honey mustard sauce and is sandwiched between a pretzel bun.

Hailed as “the ultimate mash-up of three American loves: pretzel, bacon and cheeseburger” by Craig Bahner, Wendy’s chief marketing officer, the burger performed very well in recent market tests. The burger should be at all locations within a few weeks, and if successful may become a permanent addition to the menu.

Image Credit: Wendy's

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Tags: Food Report, Burger, Beef, American

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