Snack maker Lay's is rolling out new Wavy Potato Chips Dipped in Milk Chocolate this week, the latest snack mash-up that combines sweet and salty flavors.

The limited-time flavor will only be sold at Target stores during the holiday season, and a five-ounce bag of the sweet and salty snack is priced at $3.49.

Frito Lay's vice president of marketing, Ram Krishnan, tells USA Today that if the new flavor is well-received, it could become a permanent addition to the line-up and open doors to new flavor combinations like dark chocolate, white chocolate and peppermint.

Check out the slideshow above to find out why the new chocolate-covered chips might hit the nation's sweet spot.

Image Credit: Frito-Lays


Tags: Food Report, Snack

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